01

Audience Analysis and Segmentation 

The sites listed below provide resources to conduct audience analysis. 

https://www.thecompassforsbc.org/

02

Resources for Addressing Health Literacy:

The sites listed below can help you identify ways to improve your health message and account for the health literacy demands of your audience.

 

CDC “Everyday Words for Public Health Communication”
https://www.cdc.gov/other/pdf/everydaywordsforpublichealthcommunication.pdf 

 

CDC Clear Communication Index:
https://www.cdc.gov/ccindex/tool/index.html 

 

03

Resources for Creating Risk Messages/Visuals

The sites listed below provide resources to create risk visuals:

www.iconarray.com

http://www.vizhealth.org/about/

04

Resources for Applying Theory

05

Resources for Pre-Testing Educational Materials

The sites listed below provide resources for pretesting educational materials or interventions:

https://www.hsph.harvard.edu/healthliteracy/resources/teaching-patients-with-low-literacy-skills/

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© 2017 by Courtney Scherr

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