
Northwestern University
01
Audience Analysis and Segmentation
The sites listed below provide resources to conduct audience analysis.
02
Resources for Addressing Health Literacy:
The sites listed below can help you identify ways to improve your health message and account for the health literacy demands of your audience.
CDC “Everyday Words for Public Health Communication”
https://www.cdc.gov/other/pdf/everydaywordsforpublichealthcommunication.pdf
CDC Clear Communication Index:
https://www.cdc.gov/ccindex/tool/index.html
03
Resources for Creating Risk Messages/Visuals
The sites listed below provide resources to create risk visuals:
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04
Resources for Applying Theory
The sites listed here provide resources for applying theory when developing health education information or interventions:
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https://www.ruralhealthinfo.org/toolkits/health-promotion/2/theories-and-models
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https://obssr.od.nih.gov/wp-content/uploads/2016/05/Social-and-Behavioral-Theories.pdf
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https://www.utwente.nl/en/bms/communication-theories/sorted-by-cluster/Health-Communication/
05
Resources for Pre-Testing Educational Materials
The sites listed below provide resources for pretesting educational materials or interventions:
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https://www.hsph.harvard.edu/healthliteracy/resources/teaching-patients-with-low-literacy-skills/